The Motherhood Project

May 24

The post-partum body positivity campaign features more than 25 real mothers and their babies — scars, stretch marks, bumps and all.

The collaboration with May Bourne from Positive Birth Jersey aims to celebrate the beauty of post-birth bodies, normalise different shapes and sizes of women, spark conversation and most importantly help women feel confident and proud of their post-baby bodies.

We hope the images will depict the raw and incredibly emotional experience of birth and motherhood. The aim of the campaign and the exhibition is for mums of all shapes and sizes to be able to identify with these photos in one way or another, and to feel more confident with their ‘imperfections’ - definitely offering a different view to images we see portrayed on social media platforms.

The campaign is very close to my heart with mums often feeling ashamed about the changes that have occurred during pregnancy or childbirth. At the heart of our campaign is the belief that all mums and women are beautiful, these changes to our bodies should be a reason to celebrate and be proud not be embarrassed or ashamed.

Our collaboration has been a long time coming. We’ve had to reschedule the exhibition twice due to COVID-19 but we have been able to share some of the images on social media so I thought it would be nice to have the images already shared in one place and a little taster of things to the come.